IP COMMERCE

• Licensee
• Collaboration
• Fandom Event
• On/Offline Commerce

BEATRO’s IP Commerce brings stories, brands, and fandoms together into one seamless commerce experience.
Through our licensee strategy, we connect diverse IPs from Korea and around the world with K-POP artists, expanding their reach across industries and markets.
Collaborations between artists, brands, and creators bring stories and products together, while fandom events combine fan participation with commerce to create new points of engagement.
On/Offline Commerce further connects live venues with online channels, enabling fans to experience the same IP anytime, anywhere.

MERCHANDISING

• Strategy
• Planning
• Design
• Product

BEATRO’s Merchandising provides comprehensive MD solutions that bring artist IPs to life through products and connect fans worldwide.
We plan and develop distinctive merchandise that reflects the unique concepts and characteristics of various projects, including tours, concerts, and fan meetings, while enhancing product quality and competitiveness by staying attuned to consumer trends and needs.
Through our one-stop service, covering everything from product planning and design to development, production, quality control, and delivery, we expand the value of artist IPs and create new experiences for fans around the world.